The Off Page Factors

Crawler based search engines have plenty of experience now with webmasters who constantly rewrite their web pages in an attempt to gain better rankings. Some sophisticated webmasters may even go to great lengths to "reverse engineer" the position/frequency systems used by a particular search engine. Because of this, all major search engines now also make use of "the off page" ranking criteria.
Off page factors are those that a webmasters cannot easily influence. Chief among these is link analysis. By analyzing how pages link to each other, a search engine can both determine what a page is about and whether that page is deemed to be "important" and thus deserving of a ranking boost. In addition, sophisticated techniques are used to screen out attempts by webmasters to build "artificial" links designed to boost their rankings.
The major components of the Off page is mentioned below,
Blog Submission
If you want to increase traffic to your site, it's good to get a blog. Once you've got a blog, you need to let people know it exists. Blog carnivals are an excellent way to promote your blog and website and bring new visitors.

Directory submission
You have developed a website. Now you need to promote this website to achieve the good result for your business queries. To effectively promote your website, manual directory submission is one of the most reliable and effective solution. Directory submission procedure is opted by most websites as submitting a website to a directory is the most reliable way to optimize your site. While submitting website to directories, the probability of web site coming in search engines increases as directories naturally rank high in the result page of search engines. So directory submission is used by SEO experts as a common web promotion tool.
It is advisable to submit the web pages in popular directories such as MSN, Dmoz, and Yahoo, and they'll be very much willing to accept the submissions provided the web pages contain relevant information and favorably meets up with the rules and regulations of the respective directories.

Search Engine Submissions
Search engine submission doesn't guarantee that you'll receive good rankings, though. A search engine submission will let the search engine know where your page is and what it's about. This is the first step to getting more search engine exposure for your website. To improve your rankings, it might also be a good idea to invest time in the search engine optimization of your individual website pages.


Article Submissions
Article submissions is another way to boost backlinks to your website, provided the article contains useful information and that it gets past the editor's table It can be submitted in some of the popular article submission directories such as iSnare, EzineArticles, IdeaMarketers, GoArticles, PromotionWorld etc.

Press Release
Press release may be defined as an article that is written to highlight any newsworthy event or happening of the company that is written in journalistic style. Although writing a press release is quite easy, there are some basic rules that are to be followed when a press release is to be written.
Giving suitable importance to the title of the press release is also very important. The title of the press release is the first thing that a reader comes across.
The next basic rule of writing a press release is to make your press releases to the point and brief. Long press releases are quite boring for the reader.
Another basic rule for writing a press release is to properly format your press releases. Make your press releases are grammatically correct.

Social Networking
With the increase in the internet usage in the last few years, many new web phenomenons have evolved. Social networking websites is one such phenomenon. These websites are basically meant for social networking. A social network consists of nodes. These nodes are responsible for connecting people with each other. In the case of online social networking the network develops with the websites acting as nodes. The nodes may be many different websites. The result is that people meet each other in the online world through these nodes and come to know each other. It is very much like real life social networking. The social networking websites provide the same function as a coffee house or a lounge of a club where people meet each other. Recently such websites have experienced huge web traffic which shows their popularity. MySpace and You tube are two such web sites. These websites are social networking websites and people visit these websites to relax and enjoy their time while meeting with other people. Most of these websites experience a very regular flow of web traffic and as a result these websites can be a very good source of advertising your website.



Link Exchange
Are you looking to improve your website overall, such as traffic and search engine ranking, one thing you definitely want to consider is a free link exchange. A free link exchange can do wonders for the popularity of your website. One thing that most every search engine looks at, when determining rank placement of your website, is link popularity. The thing about link popularity is that it has now become one of the most identifying factors when it comes to website ranking.


10. Summary
For the benefit of those who cannot afford to go through all our valuable tips covered in the Content, Design and PR SEO, I have summarized a list of the most important factors to look at and have them listed below. Please note that the following is ranked from the most important to the least significant but bear in mind that all these factors are of paramount importance when it comes to SEO language.
Update your Content More Often
Being the most important factor, you will want to make sure your visitors read the latest news regarding your content. Read more on this content updating topic in our Content SEO.
The Importance of Title tags
Title tags are the first thing Search Engine look for to get an idea of what is the content on your page. Having the title tag appearing after your content makes no great difference if no title tags at all. Read more on title tag placement and description in the Content SEO.
Simple Design, Easy Navigation
What Search Engines want is simple design, rich content and easy to navigate. With all these three criteria in mind, read our simple design topic for more details.
Keyword Density
No SEO consultants will tell you the correct keyword density for a keyword. What you have to do is to conduct research and learn the trend, it changes a bit few times. Read more on how can you go about conducting and analysing keyword(s) trend.
Keyword Placement
Places for keywords are important so that it can give the Search Engine an idea of what content are you stressing in your page. Read more on keywords placement to learn the exact HTML tags to use.